It's super crowded. Someone who got drunk before they came will spill beer on you. That person is likely to be a hipster. It's going to be 70 degrees all weekend in Denver! Get outside, visit a different area and experience a local brewery! 5 better deals for beer-lovers than Beer Fest: In the Golden Triangle:Try a white ale, a Saison or a pint of 'Lowdown Dirty Shame' at the LowDown Brewery + Kitchen AND buy a killer "Drink Tank" to take home! Prove you're not just into microbrews one weekend a year with a 64-ounce double-walled stainless steel growler. It's $57 filled with your choice of brews . Refills are $13-14.(Photo above.) In RiNo: Opened in February 2012, the River North Brewery specializes in unique Beligian-styleales "with a passion for barrel-aging" and a flare for experimentation. In September, River North brewed itsfirst beer aged in tequila barrels - theTequlia Barrel J. Maria. Check out the special events planned during Beer Fest, including a rare beer tasting. In LoDo: Grab a beer flight at The Denver Chophouse and Brewery. For $15 you can try 3 ounces of 11 different craft beers, brewed right there! Bam! More buzz for your buck! Plus every bartender and server is trained and well-informed about each beer. Educate yourself! On SoBo: TrveBrewery gives new meaning to "craft brewing." Perfect for October, Trve has an eerie atmosphere and spooky brews like Hellion (anAmerican Table Beer) and Grey Watcher (aGrisette). Trve caters to heavy-metal fans and serious lovers. Check out the gory Gothic art on their labels - and find it on the website to learn more about what goes into each barrel. (Photo above.) In the Highlands: DieboltBrewery just opened in the summer of 2013 and it has been a busy year! Some of the highlights include aShakesBEERianplay, Battle of the Breweries (winner), Experiment-Ales, theBottled Lightning Club,Cervezade losMuertos,Festivusand a Bacon and Beer event. Some of the beers to sample this fall:The Commodore, a Bourbon Aged Russian Imperial Stout;CestLaSaison, a French Specialty Ale aged in Tequila barrels; and Braggarts Brown Ale.
Fuente http://www.thedenverchannel.com/entertainment/11-reasons-to-not-feel-bad-about-missing-great-american-beer-fest-gabf
IAB Reveals 2014 MIXX Awards Winners, Recognizing Outstanding Creative & Technical Achievements in Digital Marketing - Yahoo Finance
The winners were unveiled tonight at the 2014 IAB MIXX Awards Show in New York City during a celebration attended by leading interactive advertising professionals from brands and agencies from around the world. The exceptional creative honored at this annual gathering pushes the boundaries of interactive, illustrating the endless potential that digital offers marketers. This years most prestigious IAB MIXX Awardthe Best-in-Show prizewent to Chipotle Mexican Grill and Creative Artists Agency for their campaign The Scarecrow. Inspired by the idea of bringing wholesome, sustainable food to the American consumer, the campaign cleverly blended an app-based game and an animated short film, garnering accolades for its successful engagement of the brands target audience. Digital advertising pioneer Jeff Benjamin, Chief Creative Officer, JWT North America, spearheaded this years IAB MIXX Awards jury. As its Chairman, Benjamin oversaw a panel of industry thought leaders who closely reviewed and appraised hundreds of interactive campaigns and programs from across the globe. This years crop of IAB MIXX Awards winners includes groundbreaking creativity that is pushing the envelope, said Randall Rothenberg, President and CEO, IAB. They represent digital marketing at its best, solidifying brands active participation in how digital can reach and move consumers. The IAB MIXX Awards, reaching its 10-year anniversary milestone, featured an additional honor to celebrate ongoing creativity among brands and agencies, recognizing American Express as the Most-Awarded marketer and DigitasLBi as the Most-Awarded agency in the history of the awards program. In addition, three new categories were added to this years IAB MIXX Awards competition to put the spotlight on critical trends emerging in the interactive marketplace. They include Data-Inspired Creative;, Native Advertising, and IAB Rising Star Digital Video Ad. The brands and agencies we recognized in the tenth annual IAB MIXX Awards program impressed us by their ability to explore the many opportunities that todays digital marketing formats make possible, said David Doty, Executive Vice President and CMO, IAB. They represent how ad tech has evolved, even improved, what advertising can accomplish. In addition, the success of American Express and DigitasLBi, the Most-Awarded brand and agency, confirm that creativity can win out in an age of disruption. The work we reviewed was creative and courageous, proving technology and creativity can merge, said Jeff Benjamin, Chief Creative Officer, JWT North America. The winning campaigns are the result of amazing partnerships among brands, agencies and publishers. All these disciplines came together to make something great, and pull consumers off the sidelines. 2014 IAB MIXX Award Winners BEST-IN-SHOW: Chipotle Mexican Grill and Creative Artists Agency for The Scarecrow Strategies and Objectives Categories GOLD: Chipotle Mexican Grill and Creative Artists Agency for The Scarecrow SILVER: Toyota Norway and Saatchi & Saatchi Norway for Try My Hybrid BRONZE: 350 Action and Barton F. Graf 9000 for Climate Name Change Branded Content GOLD: Chipotle Mexican Grill and Creative Artists Agency for The Scarecrow SILVER: Tourism Victoria and Clemenger BBDO Melbourne for Melbourne Remote Control Tourist BRONZE: Mercedes-Benz USA and Razorfish for Take the Wheel Branded Utility GOLD: Nike and R/GA for The Nike SB App SILVER: Rip Curl and VML Australia for Rip Curl Search GPS BRONZE: Microsoft Internet Explorer 10 and Starcom MediaVest Group for The Human Captcha Cross-Media Integration GOLD: P&G CoverGirl and Starcom MediaVest Group for CoverGirl Journey to the Capitol BRONZE: Citibank and Publicis Kaplan Thaler for Citi Bike App BRONZE: Mountain Dew and Doritos and Firstborn, The Marketing Arm, and Motive for Every 2 Minutes Data-Inspired Creative GOLD: Ubisoft and AKQA for Watch Dogs Digital Shadow SILVER: Rip Curl and VML Australia for Rip Curl Search GPS Interactive Video GOLD: Ken Burns and Big Spaceship for Ken Burns iPad App SILVER: PlayStation and BBH New York for Gateways to Greatness BRONZE: Kohls and Peterson Milla Hooks for Choose Your Black Friday Mobile GOLD: Qol Devices and R/GA for Alvio BRONZE: Converse and Wunderman Blast Radius Paris for Get Loud Paris BRONZE: Rip Curl and VML Australia for Rip Curl Search GPS Multicultural GOLD: The Coca-Cola Company and Wieden+Kennedy, SMG, and Facebooks Creative Shop for America is Beautiful BRONZE: P&G Orgullosa and Starcom MediaVest Group, Citizen Relations, and Dieste for Nueva Latina Movement Product Launch GOLD: Wendys and VML for Pretzel Bacon Cheeseburger Love Songs SILVER: Mercedes-Benz USA and Razorfish for Take the Wheel BRONZE: Beats Music and R/GA London for Beats Music Public Service GOLD: Cancer Council NSW and Soap Creative for I Touch Myself Project SILVER: 350 Action and Barton F. Graf 9000 for Climate Name Change BRONZE: Casa da Crianca Santo Amaro and Mood and TBWA for WhatsApp Storytellers Social GOLD: Dallas Pets Alive and Dieste for #Muttbombing SILVER: HBO and 360i for #ROASTJOFFREY BRONZE: Toyota Norway and Saatchi & Saatchi Norway for Try My Hybrid Tools, Tactics and Platforms Categories Augmented Reality GOLD: Motorola Moto X and DigitasLBi for Moto Match SILVER: Make-A-Wish Canada and Zulu Alpha Kilo for Kringl - Proof of Santa App BRONZE: HISTORY and Horizon Media, BPG, and 87AM for Vikings Ultimate Reality Experience Brand Destination Site GOLD: Ubisoft and AKQA for Watch Dogs Digital Shadow SILVER: Toyota Corolla and Saatchi & Saatchi LA for Toyota Google+ Hangout Corolla Collaborator BRONZE: Volkswagen and MediaCom for The Beetle Convertible Shark Cruiser Branded Mobile Application GOLD: Kraft Foods Oscar Mayer and 360i for Wake Up and Smell the Bacon SILVER: Hyundai Motor America and Innocean USA for The Walking Dead Chop Shop App BRONZE: Select Australia and Isobar Australia for Select Footy Cards Branded Tablet Application GOLD: Qol Devices and R/GA for Alvio SILVER: HISTORY and Horizon Media, BPG, and 87AM for Vikings Ultimate Reality Experience BRONZE: Pernod Ricard USA and Deep Focus for The Cask by The Glenlivet Business-to-Business GOLD: Adobe and Goodby Silverstein & Partners for Super Bowl of Marketing SILVER: American Express and DigitasLBi for Small Business Saturday Media BRONZE: GE Capital and OMD for Roadshow for Growth Custom Mobile Rich Media Display GOLD: Jack in the Box and Horizon Media and AdColony for Late Night Slot Machine SILVER: Land Rover and Y&R New York and Wunderman New York for Race the Sun BRONZE: Johnson & Johnson and Mindshare Turkey and mobilike for Acuvue Contact Lenses Custom Rich Media Display GOLD: Land Rover and Y&R and Wunderman for The Off Road Radio Banner SILVER: P&G CoverGirl and Starcom MediaVest Group for Revolutionizes Red Carpet Try On BRONZE: Bank of America and Merrill Lynch and Starcom MediaVest Group for Connecting Worlds in Real Time Direct Response and Lead Generation GOLD: Cerveza Indio and Cuauhtemoc Moctezuma and DoubleYou for #INDIO120s SILVER: P&G Crest and Oral-B and Publicis Kaplan Thaler for Halloween Treats Gone Wrong BRONZE: Lays and Deep Focus for Lays Do Us A Flavor Games GOLD: Giraffas and Mood and TBWA for The Goal Screen SILVER: Naked Juice and OMD for Drink Good Do Good BRONZE: Playtex Baby and Beeby Clark + Meyler for Playtex Baby Pool IAB Rising Stars Digital Video Ad GOLD: Jaguar and Mindshare UK and Innovid for Jaguar F-Type SILVER: New Belgium Brewing Co. and Vizeum US and Tremor Video for Fat Tire Video BRONZE: Texas Tourism and Mixpo and CBS Interactive for Passport to Texas IAB Rising Stars Mobile Rich Media Display GOLD: Showtime Networks and OMD and Medialets for Ray Donovan New York Times App Takeover SILVER: Ford and Ontarget and mobilike for Ford Focus Timeline BRONZE: Beam Sauza Tequila and Starcom MediaVest Group, Microsoft Advertising, and Zumobi for Sauza Girls Night Mobile Party Planner IAB Rising Stars Rich Media Display GOLD: Lord & Taylor and Conde Nast Media Group for Lord & Taylor Mens Floor SILVER: Oakley and Adcade for Oakley Sunglass Customizer BRONZE: Dish Network and Havas Media and AOL for Dish Travel IAB Portrait Ad Unit Interactive Out-of-Home GOLD: Scribe and Viva la Doble Vida for Scribe Billboard SILVER: Toyota Prius and Soap Creative, Noise International, and One Green Bean for Cars that Feel BRONZE: Google+ and Isobar for Never Ending Moments Location-Based Advertising GOLD: Inakadate Village and Hakuhodo for rice-code SILVER: P&G Pantene and Arc Worldwide for Pantene Weather Program BRONZE: Converse and Wunderman Blast Radius Paris for Get Loud Paris Mobile Brand Destination GOLD: Bank of America and Merrill Edge and Starcom MediaVest Group for Face Retirement App SILVER: Converse and Wunderman Blast Radius Paris for Get Loud Paris BRONZE: GMC and DigitasLBi for The Incredible Thinking Experience Native Advertising GOLD: Chipotle Mexican Grill and Huffington Post Partner Studio for Food for Thought SILVER: General Electric and The Economist Group for GE Look Ahead BRONZE: Lincoln MKZ and TIME for Inspired Design Online Commercial GOLD: Lays and Deep Focus for Lays Do Us A Flavor SILVER: Chipotle Mexican Grill and Creative Artists Agency for The Scarecrow BRONZE: P&G Crest and Oral-B and Publicis Kaplan Thaler for Halloween Treats Gone Wrong Search Marketing GOLD: Red Roof Inn and 360i for Flight Cancellation Coup SILVER: GMC and iProspect for GMCs Testing of Lifestyle Content BRONZE: Chrysler and UM for Recalibrating Through Search To honor the Gold Winner in the Public Service category, IAB donated $5000 to Cancer Council NSW, the charity based in New South Wales, Australia, showcased in the winning campaign. For the first-time in the history of the IAB MIXX Awards, live pitches across the evening, by the three finalists in the Special Innovation Cant Be Contained category, summoned the audience of top-tier creatives, marketers, publishers, and technologists to become judges in the moment and text-to-vote on their favorite. Optus & M&C Saatchi won the competition for their Clever Buoy campaign, garnering a 3D IAB logo prize that also was created during the show, on-site, by a state-of-the-art MakerBot Replicator Mini Compact 3D Printer, as well as a classic IAB MIXX Awards statue. 2014 IAB MIXX Awards Jury Joining Jeff Benjamin, Chief Creative Officer, JWT North America, this years distinguished judging panel included: Lincoln Bjorkman Global Chief Creative Officer, Wunderman Brad Brinegar Chairman and Chief Executive Officer, McKinney Ed Brojerdi Chief Executive Officer, kbs+ New York Andreas Combuechen Chairman, Chief Executive Officer, and Chief Creative Officer, Atmosphere Proximity Emma Cookson Chairman, BBH North America John Costello President, Global Marketing and Innovation, Dunkin Brands Alberto Ferrer Principal, Alberto Ferrer Consulting Jane Grenier - Vice President, Integrated Strategy, Conde Nast Media Group Christian Haas - Former Partner and Executive Creative Director, Goodby Silverstein & Partners Jack Haber- Vice President, Global Advertising and Digital,Colgate-Palmolive Company Jon Jackson- Executive Creative Director, Huge Kim Kadlec- Head of Global Strategic Partnerships, AOL Joyce King Thomas- Chairman, Chief Creative Officer, McCann XBC Laurie Koehler - Consumer Campaigns Manager, Americas Marketing Group, Intel Corporation Natalie Lam - Executive Creative Director, Razorfish Nick Law - Global Chief Creative Officer, R/GA Michael Lebowitz - Founder and CEO, Big Spaceship Robert Lund - Creative Director, The Barbarian Group Andy Markowitz - Director, Global Digital Strategy, General Electric Company Richelle Parham - Vice President and Chief Marketing Officer, eBay North America Lou Paskalis - Senior Vice President, Enterprise Media Executive, Bank of America John Piontkowski - General Manager, East Region, Microsoft Advertising Elizabeth Pizzinato - Senior Vice President, Marketing and Communications, Four Seasons Hotels and Resorts Suzie Reider - Managing Director Brand Solutions, Google~ YouTube David Roman - Senior Vice President and Chief Marketing Officer, Lenovo Antonio Ruiz - Partner and Chief Communications Officer, The Vidal Partnership Ciro Sarmiento - Executive Creative Director, Dieste Alan Schulman - Vice President, Global Digital Marketing and Brand Content, SapientNitro Baba Shetty - Chief Strategy and Media Officer, DigitasLBi Shiv Singh - Head, Global Brand and Marketing Transformation, Visa Marla Skiko - Executive Vice President, Director of Digital Innovation, SMG Multicultural Jim Therkalsen - Creative Strategist, Facebook Creative Shop Steve Wax - Partner, Ladies & Gentlemen and Cooke&Co. Celtra is the IAB MIXX Awards Premier Sponsor, with Blast PR, Facebook and iHeartMedia serving as VIP Sponsor. Supporting sponsors include Amazon Media Group, Crackle, Disqus, FreeWheel, Innovid, Microsoft and Terra. About the IAB MIXX Awards Founded in 2004 to honor creativity and effectiveness in interactive advertising, and recognized as the benchmark for best-in-class campaigns and embodying leading-edge innovation, IAB MIXX Award-winning work inspires and educates the marketplace about the power to build brands digitally. Because only the best-of-the-best go home with a coveted IAB MIXX Award, the collection of work creates a valuable platform that furthers the IAB mission to educate the broader advertising and marketing industry about the powerful impact interactive has on the overall marketing mix. To see the complete gallery of past award-winners, please visit iab.net/mixxawards/#pastwinnersgalleries About the IAB The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, distributing and optimizing digital advertising and marketing. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. The organization is committed to professional development, elevating the knowledge, skills, and expertise of individuals across the digital marketing industry. The IAB also educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Founded in 1996, the IAB is headquartered in New York City. 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Fuente http://finance.yahoo.com/news/iab-reveals-2014-mixx-awards-034000772.html
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