Camping Reveals Beauty of Mexico's Baja | Valley News
All these disciplines came together to make something great, and pull consumers off the sidelines. 2014 IAB MIXX Award Winners BEST-IN-SHOW: Chipotle Mexican Grill and Creative Artists Agency for The Scarecrow Strategies and Objectives Categories GOLD: Chipotle Mexican Grill and Creative Artists Agency for The Scarecrow SILVER: Toyota Norway and Saatchi & Saatchi Norway for Try My Hybrid BRONZE: 350 Action and Barton F. Graf 9000 for Climate Name Change Branded Content GOLD: Chipotle Mexican Grill and Creative Artists Agency for The Scarecrow SILVER: Tourism Victoria and Clemenger BBDO Melbourne for Melbourne Remote Control Tourist BRONZE: Mercedes-Benz USA and Razorfish for Take the Wheel Branded Utility GOLD: Nike and R/GA for The Nike SB App SILVER: Rip Curl and VML Australia for Rip Curl Search GPS BRONZE: Microsoft Internet Explorer 10 and Starcom MediaVest Group for The Human Captcha Cross-Media Integration GOLD: P&G CoverGirl and Starcom MediaVest Group for CoverGirl Journey to the Capitol BRONZE: Citibank and Publicis Kaplan Thaler for Citi Bike App BRONZE: Mountain Dew and Doritos and Firstborn, The Marketing Arm, and Motive for Every 2 Minutes Data-Inspired Creative GOLD: Ubisoft and AKQA for Watch Dogs Digital Shadow SILVER: Rip Curl and VML Australia for Rip Curl Search GPS Interactive Video GOLD: Ken Burns and Big Spaceship for Ken Burns iPad App SILVER: PlayStation and BBH New York for Gateways to Greatness BRONZE: Kohls and Peterson Milla Hooks for Choose Your Black Friday Mobile GOLD: Qol Devices and R/GA for Alvio BRONZE: Converse and Wunderman Blast Radius Paris for Get Loud Paris BRONZE: Rip Curl and VML Australia for Rip Curl Search GPS Multicultural GOLD: The Coca-Cola Company and Wieden+Kennedy, SMG, and Facebooks Creative Shop for America is Beautiful BRONZE: P&G Orgullosa and Starcom MediaVest Group, Citizen Relations, and Dieste for Nueva Latina Movement Product Launch GOLD: Wendys and VML for Pretzel Bacon Cheeseburger Love Songs SILVER: Mercedes-Benz USA and Razorfish for Take the Wheel BRONZE: Beats Music and R/GA London for Beats Music Public Service GOLD: Cancer Council NSW and Soap Creative for I Touch Myself Project SILVER: 350 Action and Barton F. Graf 9000 for Climate Name Change BRONZE: Casa da Crianca Santo Amaro and Mood and TBWA for WhatsApp Storytellers Social GOLD: Dallas Pets Alive and Dieste for #Muttbombing SILVER: HBO and 360i for #ROASTJOFFREY BRONZE: Toyota Norway and Saatchi & Saatchi Norway for Try My Hybrid Tools, Tactics and Platforms Categories Augmented Reality GOLD: Motorola Moto X and DigitasLBi for Moto Match SILVER: Make-A-Wish Canada and Zulu Alpha Kilo for Kringl - Proof of Santa App BRONZE: HISTORY and Horizon Media, BPG, and 87AM for Vikings Ultimate Reality Experience Brand Destination Site GOLD: Ubisoft and AKQA for Watch Dogs Digital Shadow SILVER: Toyota Corolla and Saatchi & Saatchi LA for Toyota Google+ Hangout Corolla Collaborator BRONZE: Volkswagen and MediaCom for The Beetle Convertible Shark Cruiser Branded Mobile Application GOLD: Kraft Foods Oscar Mayer and 360i for Wake Up and Smell the Bacon SILVER: Hyundai Motor America and Innocean USA for The Walking Dead Chop Shop App BRONZE: Select Australia and Isobar Australia for Select Footy Cards Branded Tablet Application GOLD: Qol Devices and R/GA for Alvio SILVER: HISTORY and Horizon Media, BPG, and 87AM for Vikings Ultimate Reality Experience BRONZE: Pernod Ricard USA and Deep Focus for The Cask by The Glenlivet Business-to-Business GOLD: Adobe and Goodby Silverstein & Partners for Super Bowl of Marketing SILVER: American Express and DigitasLBi for Small Business Saturday Media BRONZE: GE Capital and OMD for Roadshow for Growth Custom Mobile Rich Media Display GOLD: Jack in the Box and Horizon Media and AdColony for Late Night Slot Machine SILVER: Land Rover and Y&R New York and Wunderman New York for Race the Sun BRONZE: Johnson & Johnson and Mindshare Turkey and mobilike for Acuvue Contact Lenses Custom Rich Media Display GOLD: Land Rover and Y&R and Wunderman for The Off Road Radio Banner SILVER: P&G CoverGirl and Starcom MediaVest Group for Revolutionizes Red Carpet Try On BRONZE: Bank of America and Merrill Lynch and Starcom MediaVest Group for Connecting Worlds in Real Time Direct Response and Lead Generation GOLD: Cerveza Indio and Cuauhtemoc Moctezuma and DoubleYou for #INDIO120s SILVER: P&G Crest and Oral-B and Publicis Kaplan Thaler for Halloween Treats Gone Wrong BRONZE: Lays and Deep Focus for Lays Do Us A Flavor Games GOLD: Giraffas and Mood and TBWA for The Goal Screen SILVER: Naked Juice and OMD for Drink Good Do Good BRONZE: Playtex Baby and Beeby Clark + Meyler for Playtex Baby Pool IAB Rising Stars Digital Video Ad GOLD: Jaguar and Mindshare UK and Innovid for Jaguar F-Type SILVER: New Belgium Brewing Co. and Vizeum US and Tremor Video for Fat Tire Video BRONZE: Texas Tourism and Mixpo and CBS Interactive for Passport to Texas IAB Rising Stars Mobile Rich Media Display GOLD: Showtime Networks and OMD and Medialets for Ray Donovan New York Times App Takeover SILVER: Ford and Ontarget and mobilike for Ford Focus Timeline BRONZE: Beam Sauza Tequila and Starcom MediaVest Group, Microsoft Advertising, and Zumobi for Sauza Girls Night Mobile Party Planner IAB Rising Stars Rich Media Display GOLD: Lord & Taylor and Conde Nast Media Group for Lord & Taylor Mens Floor SILVER: Oakley and Adcade for Oakley Sunglass Customizer BRONZE: Dish Network and Havas Media and AOL for Dish Travel IAB Portrait Ad Unit Interactive Out-of-Home GOLD: Scribe and Viva la Doble Vida for Scribe Billboard SILVER: Toyota Prius and Soap Creative, Noise International, and One Green Bean for Cars that Feel BRONZE: Google+ and Isobar for Never Ending Moments Location-Based Advertising GOLD: Inakadate Village and Hakuhodo for rice-code SILVER: P&G Pantene and Arc Worldwide for Pantene Weather Program BRONZE: Converse and Wunderman Blast Radius Paris for Get Loud Paris Mobile Brand Destination GOLD: Bank of America and Merrill Edge and Starcom MediaVest Group for Face Retirement App SILVER: Converse and Wunderman Blast Radius Paris for Get Loud Paris BRONZE: GMC and DigitasLBi for The Incredible Thinking Experience Native Advertising GOLD: Chipotle Mexican Grill and Huffington Post Partner Studio for Food for Thought SILVER: General Electric and The Economist Group for GE Look Ahead BRONZE: Lincoln MKZ and TIME for Inspired Design Online Commercial GOLD: Lays and Deep Focus for Lays Do Us A Flavor SILVER: Chipotle Mexican Grill and Creative Artists Agency for The Scarecrow BRONZE: P&G Crest and Oral-B and Publicis Kaplan Thaler for Halloween Treats Gone Wrong Search Marketing GOLD: Red Roof Inn and 360i for Flight Cancellation Coup SILVER: GMC and iProspect for GMCs Testing of Lifestyle Content BRONZE: Chrysler and UM for Recalibrating Through Search To honor the Gold Winner in the Public Service category, IAB donated $5000 to Cancer Council NSW, the charity based in New South Wales, Australia, showcased in the winning campaign. For the first-time in the history of the IAB MIXX Awards, live pitches across the evening, by the three finalists in the Special Innovation Cant Be Contained category, summoned the audience of top-tier creatives, marketers, publishers, and technologists to become judges in the moment and text-to-vote on their favorite. Optus & M&C Saatchi won the competition for their Clever Buoy campaign, garnering a 3D IAB logo prize that also was created during the show, on-site, by a state-of-the-art MakerBot Replicator Mini Compact 3D Printer, as well as a classic IAB MIXX Awards statue. 2014 IAB MIXX Awards Jury Joining Jeff Benjamin, Chief Creative Officer, JWT North America, this years distinguished judging panel included: Lincoln Bjorkman Global Chief Creative Officer, Wunderman Brad Brinegar Chairman and Chief Executive Officer, McKinney Ed Brojerdi Chief Executive Officer, kbs+ New York Andreas Combuechen Chairman, Chief Executive Officer, and Chief Creative Officer, Atmosphere Proximity Emma Cookson Chairman, BBH North America John Costello President, Global Marketing and Innovation, Dunkin Brands Alberto Ferrer Principal, Alberto Ferrer Consulting Jane Grenier - Vice President, Integrated Strategy, Conde Nast Media Group Christian Haas - Former Partner and Executive Creative Director, Goodby Silverstein & Partners Jack Haber- Vice President, Global Advertising and Digital,Colgate-Palmolive Company Jon Jackson- Executive Creative Director, Huge Kim Kadlec- Head of Global Strategic Partnerships, AOL Joyce King Thomas- Chairman, Chief Creative Officer, McCann XBC Laurie Koehler - Consumer Campaigns Manager, Americas Marketing Group, Intel Corporation Natalie Lam - Executive Creative Director, Razorfish Nick Law - Global Chief Creative Officer, R/GA Michael Lebowitz - Founder and CEO, Big Spaceship Robert Lund - Creative Director, The Barbarian Group Andy Markowitz - Director, Global Digital Strategy, General Electric Company Richelle Parham - Vice President and Chief Marketing Officer, eBay North America Lou Paskalis - Senior Vice President, Enterprise Media Executive, Bank of America John Piontkowski - General Manager, East Region, Microsoft Advertising Elizabeth Pizzinato - Senior Vice President, Marketing and Communications, Four Seasons Hotels and Resorts Suzie Reider - Managing Director Brand Solutions, Google~ YouTube David Roman - Senior Vice President and Chief Marketing Officer, Lenovo Antonio Ruiz - Partner and Chief Communications Officer, The Vidal Partnership Ciro Sarmiento - Executive Creative Director, Dieste Alan Schulman - Vice President, Global Digital Marketing and Brand Content, SapientNitro Baba Shetty - Chief Strategy and Media Officer, DigitasLBi Shiv Singh - Head, Global Brand and Marketing Transformation, Visa Marla Skiko - Executive Vice President, Director of Digital Innovation, SMG Multicultural Jim Therkalsen - Creative Strategist, Facebook Creative Shop Steve Wax - Partner, Ladies & Gentlemen and Cooke&Co. Celtra is the IAB MIXX Awards Premier Sponsor, with Blast PR, Facebook and iHeartMedia serving as VIP Sponsor. Supporting sponsors include Amazon Media Group, Crackle, Disqus, FreeWheel, Innovid, Microsoft and Terra. About the IAB MIXX Awards Founded in 2004 to honor creativity and effectiveness in interactive advertising, and recognized as the benchmark for best-in-class campaigns and embodying leading-edge innovation, IAB MIXX Award-winning work inspires and educates the marketplace about the power to build brands digitally. Because only the best-of-the-best go home with a coveted IAB MIXX Award, the collection of work creates a valuable platform that furthers the IAB mission to educate the broader advertising and marketing industry about the powerful impact interactive has on the overall marketing mix. To see the complete gallery of past award-winners, please visit iab.net/mixxawards/#pastwinnersgalleries About the IAB The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, distributing and optimizing digital advertising and marketing. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising.
Fuente http://finance.yahoo.com/news/iab-reveals-2014-mixx-awards-034000772.html
Its gray polka-dotted body moved like a school-bus-size shadow. By the time I realized that I was almost close enough to stroke its vast back, I was watching it taper to a tail, and then I was letting out a snorkel-muffled squeal at something else: a baby whale shark swimming alongside its mother. A minute later, the guides helped me scramble out of the water. Back in the boat, I sat grinning and panting among five fellow tourists whod also taken their first swim with these gentle giants. This was one of many moments that would leave me breathless sometimes quite literally during a trip through Baja California. I got to know Mexicos famous peninsula over two weeks from late December to early January on a 36-passenger MCI D-series motor coach with Green Tortoise Adventure Travel that brought a group of us roughly 1,000 miles from San Francisco to the bottom of Baja California Sur and back up again. By the end of the trip, Id seen landscapes both lush and dry, mountainous and flat; communities both affluent and subsistent; sights for the historian and for the adventure-seeker alike. And they all surpassed my expectations. We started along the western coast, which borders the Pacific Ocean, and continued on the east side, learning why Jacques-Yves Cousteau called the Sea of Cortez the worlds aquarium. But there were lots of surprises long before my first experience with the ocean creatures that enchanted the legendary diver and conservationist. One of our first stops as we meandered down the west coast was the city of Ensenada, a busy port town about a 90-minute drive from the U.S. border. This was early in the trip, when my boyfriend and I had just met our fellow passengers. Both Washington, D.C.-based university faculty members, we joined an eclectic group that included college students from China and Korea, young professionals and free spirits from the U.K., the United States and Australia, and a retired truck driver living in Colorado. Some had already tucked five or six Green Tortoise trips under their belts. Others were newbies like me. Somehow, we all fit together at first socially, and soon physically. The two bus drivers formed their own complementary band. William brought Reiki skills, a penchant for hats and decades of experience behind the wheel. Charles was a sandy-haired Oaklander who wore sunglasses with a built-in bottle opener even though the drivers never cracked a cerveza during travel days. He handled orientations to new places. Our drivers m.o. in Ensenada, as it would be in most cities, was to hand out a map, let us know when and where to meet the bus in a few hours and send us on our way. Charles did mention a few attractions, though. One of the highlights was an 11th-floor hotel bar billed as the highest point in the city. As my boyfriend and I walked around, I spotted a banner advertising a fireworks display to take place that night. A bustling city on a Saturday evening, a vantage point to die for and a show that combination sat in the back of my mind as we pushed through the streets lined with restaurants, coffee shops, an outdoor gift market and no-prescription-needed pharmacies. As night fell, we strategized for the fireworks. That high vantage point sounded perfect. The air grew cool. Boat owners were lighting up their vessels with strings of lights in red, orange, blue and white. If living in Washington, D.C., had taught me anything, it was that a top-floor bar would be clogged with revelers and sight-seekers on a weekend like this. Yet when we arrived, we found a lone couple at a table. A bartender made desultory circuits around the floor. Whether the place hadnt made it into guidebooks or visitors just didnt crave a view, I cant say. But we had the place to ourselves as the fireworks canopies bloomed over the water. The next morning brought its own surprises. As the sun warmed the air, I left the bus and waded into chilly water in a beachside town. I was just awake enough to be confused. Not confused about how Charles had safely maneuvered a 20-ton bus through loose sand without sinking. Or about how, the night before, William had led us in performing what Green Tortoise folks call the Miracle: transforming the seating area of our bus into a huge bed and the overhead luggage compartments into bunks so that all 30-plus passengers could sleep lying down as we drove through the night. I didnt even question why this water was so cold, when arid desert stretched all around. No, I was wondering about food. Hadnt the itinerary mentioned waking up to breakfast? And hadnt the Green Tortoise Web site indicated that the coaches had kitchens? As a freelance food writer, I was sure that I remembered those details correctly. But I had yet to see so much as a hot plate on our coach, and the town of low huts and scrawny gardens showed no sign of even a mom-and-pop store, let alone a catered spread. Then all of a sudden, a kitchen materialized. I stood stunned as my fellow travelers pulled folding tables and cases of food from the buss luggage compartment. To the clattering music of plastic dishes and metal flatware, perishables emerged from a cooler under the passenger seats. In no time, we were enjoying a generous breakfast, complete with fresh watermelon and hot coffee. We would dine on gourmet-caliber meals for the rest of the trip, thanks to savvy shopping by our drivers, passenger involvement in meal prep, and ice and water available along the way. A three-bin dishwashing system with seawater, soap and a touch of bleach always followed. We spent the days around Christmas at a rustic campsite tucked between the Sea of Cortez and tree-covered hills, aptly called Playa Escondida, which means hidden beach. This was the private beach and winter home of Green Tortoise owner Lyle Kent. It was also where I started to understand why this place so impressed Cousteau. A few minutes after donning snorkel and mask, I found myself in water that buzzed with more life than all my other snorkel adventures combined. Schools of neon-striped yellowtail raced below me. Sea anemones swayed.
Fuente http://www.vnews.com/lifetimes/13788005-95/camping-reveals-beauty-of-mexicos-baja
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